“We love the reef!” proclaims Blue Lizard in a description of its SPF 50+ Sensitive Mineral Sunscreen Lotion They mix in the terms “reef-friendly” and “Hawaii-compliant” or convey that they don’t contain oxybenzone and octinoxate in order to protect coral reefs. Not all the brands use the “reef-safe” claim specifically.
Today, a search for “reef-safe sunscreen” on Target’s website turns up 365 products from brands such as Sun Bum, Neutrogena, Blue Lizard, Banana Boat, Alba Botanica and Raw Elements. Virgin Islands, Key West, Palau, Aruba and more jurisdictions have passed their own versions of the legislation-sparked a proliferation of “reef-safe” products without the banned ingredients and consumers hunting for them to do their part for the environment. Motivated by biologist Craig Downs’ research connecting oxybenzone to destructive coral bleaching, the bill and others like it-U.S. In 2018, then Hawaii governor David Ige signed into law a bill banning the sunscreen ingredients oxybenzone and octinoxate from the state three years later.
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